Our Portfolio of Companies & Products
CF Ventures has realized that a most effective business
growth strategy has been to use technology to develop
new products that complement traditional products in
the business–to–business segment and then integrate
them into new branded businesses. Some of our portfolio
companies are listed below:
The Advertising Specialty Institute®… our
flagship company in the $18 billion promotional products
industry.
ASI
Case History – Since its acquisition by
CF Ventures 40 years ago it has been the launching
ground for numerous
products and subsidiary companies. Among them are:
The Register – A comprehensive
product sourcing guide allowing distributors/sales
forces
and manufacturers/suppliers
to find each other and do business. The Register is also available in CD–ROM form and became
the basis for the development of ESP.
ESP® – the flagship
product of the flagship company. ESP is
the business management
tool in
the industry created in 1989, to provide on CD–ROM
the
research and product sourcing needs of industry
sales forces. Now available on DVD, information on
more than
500,000 products is maintained.
Market & Credit™ – A
credit service reporting on the activities of industry
members. Services
are available on a subscription/participation basis
and include MarketandCredit.com™ a
password–protected
site for suppliers to help support and update your
Market & Credit subscription.
The
ASI Show! – Started in 1998,
The ASI Show! now hosts four major shows
a year – Dallas,
Orlando, Las Vegas and Chicago and has consistently
set attendance records. As quickly as 1999 its success
was validated when the April edition of TradeShow
Week magazine named the
1998 ASI Show! in Las Vegas
one of the top 200 largest tradeshows in the United
States
and Canada.
Medical
Data Institute – medical
product information for health care providers. Created
in 1987 on a microfiche–based system, data is
now available on CD–ROM Epic Plus which is a
part of the ProfitBuilder® Suite.
Tower
Financial Marketing – a specialized business
engaged in the development and distribution of promotional
literature
for banks
and other financial institutions through mail–order
and direct sales.
ASIcatalogs™ – a
syndicated catalog company that consolidates product
information
from more than 4,000 manufacturing sources into custom
catalogs that range in sophistication from pocket–size
guides to extensive coffee table quality presentations
for use by industry sales staff. Catalogs can be ordered
by traditional telephone and mail requests or by way
of the company’s Web site.
ASInternet™ – ASInternet
has been one of our fastest growth portfolio companies.
In the tradition of using technology to
develop new products, the organization has applied
Web technology to traditional print product information
and developed extensive products for use by suppliers,
distributors and end–users.
PromoMart.com® – An
online end–buyer shopping
mall bigger and more popular than any other in the
industry. Shoppers search for customized products by
category, price range, production time, keyword and
then choose local distributors who can place and manage
their orders.
ASIstores.com™ – online company store
solutions that give organizations the capability to
sell customized organization products.
ASItransact™ – an
Internet based online order management system connecting
manufacturers with their sales force in the field providing
for interactive order entry and tracking.
ASICS – ASICS
has been providing custom industry computer accounting
and business
management systems for 25 years. ASICS software has
been installed in over 3000 offices nationwide. ASICS
offers a full line of cutting–edge products,
support, training and services for the distribution
and manufacturing
entities. Products are marketed via the Internet and
through corporate sales representatives located throughout
the country.
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